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Producer Dil Raju is extremely confident about the success of the film ‘Parugu’. He along with director Bommarillu Bhaskar has said more than once in public that the film is going to be a big blockbuster movie.
But the hero of the film Allu Arjun is all tensed up and he is keeping his fingers crossed. Arjun does not seem to be as confident as his producer and director.
Dil Raju is now going in for a long and elaborative campaign on TV. He is showing the clippings of shots that show the behind the scenes of the movie making. Raju is also giving detailed explanations about the effort that had gone into the making of that particular shot.
These ads are also slightly longer than the regular ads that one sees on TV. We have to see how far this innovative campaign will have an effect on the box office prospects of ‘Parugu’. The film is now all set for release on May 1.
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This entry was posted
on Wednesday, April 30th, 2008 at 7:28 pm and is filed under Allu Arjun.
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